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About us

Once upon a time there was a cap.

It was designed a long time ago to be a part of a uniform and has traveled through time to become a part of the identity of its owner.
But it was still a cap.

Then one day there was a Dutch couple.
Let’s call them Léroy & Laura. You know people like them.
The only difference between this couple and the ones you know is that they had a dream that changed the future of your cap forever…
So let us take you back to the moment where a cap couldn’t be just a cap anymore.

It starts where all great ideas start.

Lying down in the middle of a flowery field full of butterflies, underneath a big old oak with impressive branches that seem to reach to the clouds. Or not. -It could also have something to do with an awesome night with a little bit too much vodka and a giant tree that we fell in love with.-
But either way, they connected the robust character of wood with your streetwear.
With a cap.

The journey

Craftsmen from a bygone era from before the internet
(yes that time has really been there) gave their everything because they knew this was one of the best ideas in woodcrafting for this era.

And after many working days and nights, splinters, good music and a lot of fun it worked. Every single cap became an original, because every tree and every piece of wood veneer is.

And that was the moment when a cap turned into a Fifty Wood. And could never return to be just a cap again. It became an exploring voyage around our globe.

Imagination

So now their dream is being followed by thousands of fans in continents all over the world. They ship their caps and sunglasses to more than 30 countries worldwide. And counting. That couple, that’s us. And if we could turn just a cap into a Fifty Wood. Imagine what you can do.

Now it’s not only our story anymore. It became yours.
And we will take you with us on our adventurous journey around our globe, through time and borders, through old cultures and new discoveries.

Once upon a time there was a cap. Now there is Fifty Wood.

Welcome to your new discovery. Be #styledbynature
Léroy & Laura, team Fifty Wood

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SOME WORDS FROM OUR FANS